Thriving for Digital Shift is closely connected to innovation and successful digital transformation strategies. While several companies are still struggling regarding how to channel their digital dream, others devise strategies that stand out, and thanks to embracing new technologies, such companies have been able to strengthen their empire. There are organizations in different sectors that are leading the way of digital transformation. Let’s have a look at who they are and how their transformation journey has lead to success.
1) Volkswagen
The famous German automaker Volkswagen (VW) has budgeted to invest $4 billion by 2025 to reinforce its corporate digital ecosystem. The investment won’t just enable the company to appeal to the consumers, it will also help them take on competitors launching comparable strategies.
Due to the investments, from 2020 onwards, five million new vehicles per year are to be connected to the Internet of Things. Several mobility solutions are also planned to be introduced to the consumers. For example, a parking app with an integrated billing system, and real-time personalized recommendations depending on location.
Volkswagen has stated that it expects to earn around $1.1 billion in sales by the end of 2025 from new digital services which it plans to introduce, such as car-sharing, parking, and parcel delivery services.
Answering client’s feedback and embracing the digital transformation permitted Domino’s to become the largest pizza company in the world and surpass its old rival Pizza Hut. There is no wonder that in current times four-fifths of Domino’s sales are derived from its digital channels.
Thanks to Dom their Pizza bot, customers can order from any channel they choose (Slack, the Company’s mobile app, Facebook Messenger, on Twitter by using emojis, Google Assistant & Alexa,). Such practices help to make the user gain more fun and less friction.
3) Starbucks
TATA has always been known to be the pioneer or the early adopters of technology. Starbucks’ digital strategy, and the innovative use of data analytics, remain at the forefront of the company’s growth and continue to pay off.
Starbucks uses data to help align the menu and product lines with consumer preferences. They have even started testing the digital menu boards, which will allow Starbucks to change their featured products to drive an increase in sales which is strategically dependent on the time of the day.
4) IKEA
The Swedish furniture giant is even taking steps to stay competitive and future-ready. By offering innovative and valuable experiences for online and offline customers, IKEA has taken the early steps on the road of transforming into a tech company. In 2017, the IKEA Place app, an AR tool that allows the users to visualize how the furniture will look in their own home, had been launched. This app has been downloaded almost 2 million times and has been used widely.
Ikea has even entered the smart home segment and it is offering speakers and smart plugs. The other technology-driven campaigns (like its virtual reality experiment) and the recent sustainability-focused content series are said to contribute to its status of being a digitally innovative brand.
5) LEGO
By way of movies, mobile applications as well as mobile games, LEGO has been able to successfully appeal to the present day’s digitally savvy customer groups. An updated digital strategy aided the company to escape the edge of bankruptcy and start to thrive again.
LEGO has recognized that the customers are the greatest source for creative ideas and innovations. The approach of connecting with customers via social media has helped the company in releasing new product ranges which the fans love and helped to maintain a close connection with its customers across the world. The other initiatives like the LEGO Boost – an app that teaches the children to code – and LEGO Life to enhance social networking and brand advocacy.
Sufalam enters the state of digital transformation
Digital transformation is a fundamental change in the way the business delivers value to its customers. Sufalam believes that to adapt to the changing market dynamics, businesses now have to bring a change in their business models. Sufalam has been a successful digital organization right from its inception. Sufalam has always been able to adapt to the changing business environment and digital scenario and serve its customers with utmost satisfaction. Not only that, but Sufalam also encourages and assists its clients to get involved in the Digital World by Implementing Digital Transformation Strategies to the company’s processes!
