Introduction
Ever imagined how far you can grow in an eCommerce business? The sky is the limit for eCommerce businesses. Customers shop online more now than ever. This statement is true for all industries over the world. The Internet source has made it possible for a business to reach clients anytime, anywhere, from almost any device. But the kind of devices targeted also creates a significant impact on the business success.
There is no denying that the use of mobile devices has dominated people’s lives. But, how can businesses take this as an advantage and implement eCommerce sales? The answer is easy: eCommerce businesses require a mobile app.
Why does a business need to invest in mobile eCommerce app development?
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Mobile eCommerce Applications are on the Rise:
Mobile device sales have taken over the eCommerce industry. A large chunk of the population likely browses and shop through smartphones and tablets. It is estimated that m-commerce will control more than half of all eCommerce sales including the B2B sales channel worldwide in the next two years.
Hence the best way for an eCommerce site to get its share of mobile app development. -
Gain a Competitive Advantage:
Customers prefer to shop from mobile e-commerce apps. It is only a matter of time before people stop buying from the website altogether. If a client is confused between a business eCommerce website application and a competitor’s site, possessing a mobile eCommerce app offers customers a reason to tilt toward your business.
Currently, any eCommerce retailer is expected to have an Amazon-like application. Hence, every time someone visits your business site, they will recall the “Amazon experience” in mind. If your site or application can’t meet such standards, the customer won’t get a reason to buy from you. The only to replicate this Amazon-like shopping experience is having a mobile app.
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Higher Conversion Rates:
Conversion tracking is an excellent point to begin. There is a significant difference between mobile app conversions and mobile website conversions. The bottom line is that more conversions translate to more money, and mobile ecommerce apps help to generate higher conversion rates.
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Develop a Personalized Shopping Experience:
Personalization is an important element of eCommerce success. For instance, when customers sign up to get emails from a business, they can segment them into a section based on age, gender, or location. Then the business can send them only specific emails to satisfy their needs. In addition, with the help of an application, businesses can track the customer’s browsing and purchase history to offer personalized recommendations and push notifications for upcoming sales.
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Reduce Cart Abandonment Rates:
Shopping cart abandonment is a great problem for eCommerce businesses. It is an important KPI to keep track of. Below mentioned are some of the main reasons for shopping cart abandonment.
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Being forced to create an account: 37%
- Didn’t trust the site with credit card information: 19%
- Additional costs such as shipping and taxes: 60%
- Could not see or calculate the total cost: 23%
- Long and complicated payment process: 28%
- The website crashed or had errors: 20%
In such situations, eCommerce mobile applications help to reduce the friction at checkout. Once a customer makes a purchase, all their preferences are stored in the application settings. As a result, they don’t need to add the same information at repeat purchases
Ecommerce Mobile apps even make it easy to accept alternative payment methods such as Apple Pay, Google Pay, or PayPal. Unfortunately, every extra step in a checkout process makes the customer abandon their cart. By decreasing the number of steps via a mobile app, one can ensure low drop rates.
So what are you waiting for? Get a mobile e-commerce application today and see your business soar to great heights.
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